Posts Tagged ‘Crap’

What Performance Should You Expect from In App Ads?

Mobile is on everyone’s minds these days. Whether you are talking about iOS v. Android devices or wondering just how many people have smartphones these days, there is plenty to discuss.

As marketers we are most interested in who has them and if they respond well to advertising. eMarketer points out some data around the performance of in app ads that is, well, not exactly awe-inspiring. First, there is a look at some data from a Lab42 study about just how many in app ads users click on.

Of course, I can only speak from a personal perspective but I don’t know if I have clicked on more than 10 ads anywhere in my life so to see that even some 30% have clicked on 6 or more in app ads is interesting to me. Of course, the other 70 percent is at 5 or less clicks with 20% of those surveyed never clicking on an in app ad.

The article then looks at another angle of the mobile advertising space which is the in app ad that asks the user to get another app so they can receive an incentive. People like incentives but the apps they download to get them don’t get the same love as this chart from a Pontiflex study shows.

With only 3% of the respondents using the new app often and 37% uninstalling the app and the rest of the respondents being pretty indifferent to the app this makes for an interesting discussion. If someone has downloaded your app for an incentive, received the incentive then ditched the app is that a success? What we need to know is if those incentives are redeemed and turn into business. The staying power of this method of advertising is questionable, though, at least based on these findings.

Part of the problem is that there is simply too much noise. The winners in anything in the Internet space will be those that are able to keep it simple while cutting through the excess crap that clutters up the Internet like a side street bazaar.

In 2012 how do you plan to fight the noise in the online space? Is there a way to get it done consistently or is this simply an exercise in hoping you can do enough that some messages rise above the din to be a success?

Cup of Joe: When To Be A Jerk, and When Not To

I would say that the hardest part about becoming an entrepreneur is learning how to work with people. It’s hard because everyone is different. Everyone communicates differently. Everyone has different ideas and expectations. Everyone has a different agenda.

This week I learned that sometimes it doesn’t matter how good you are at communication, some people are only interested in themselves. Some people are content with taking advantage of others.

Some people are jerks.

Learning this helped me realize that sometimes I have to be a jerk too.

Gandhi once said, “An eye for an eye makes the whole world blind.” Gandhi was an amazing human being, but you can tell from that quote that he never had a web development client!

Now, don’t get me wrong, I am not saying that I need to treat everyone like crap. In fact, I used to have this general mind set that if I treat everyone well, they will do the same for me. Even though I think that 95% of the time that’s still true, it’s that extra 5% that is killing me. It’s killing me because I don’t want to be a jerk. I hate the way it makes me feel and the way it makes others feel.

But as my company grows and more opportunities come my way, I am seeing more people trying to take advantage of what we do. I am realizing that if I don’t say NO firmly, no matter what the case, I start losing money. Money that we work very hard to get.

I have come to the conclusion that when someone puts your principles, self worth, intelligence, and integrity in a position to be manipulated or abused, it’s jerk time! Without standing up for yourself and your ideas, what’s the point of having them in the first place?

[photo credit]