Posts Tagged ‘Love’

What Performance Should You Expect from In App Ads?

Mobile is on everyone’s minds these days. Whether you are talking about iOS v. Android devices or wondering just how many people have smartphones these days, there is plenty to discuss.

As marketers we are most interested in who has them and if they respond well to advertising. eMarketer points out some data around the performance of in app ads that is, well, not exactly awe-inspiring. First, there is a look at some data from a Lab42 study about just how many in app ads users click on.

Of course, I can only speak from a personal perspective but I don’t know if I have clicked on more than 10 ads anywhere in my life so to see that even some 30% have clicked on 6 or more in app ads is interesting to me. Of course, the other 70 percent is at 5 or less clicks with 20% of those surveyed never clicking on an in app ad.

The article then looks at another angle of the mobile advertising space which is the in app ad that asks the user to get another app so they can receive an incentive. People like incentives but the apps they download to get them don’t get the same love as this chart from a Pontiflex study shows.

With only 3% of the respondents using the new app often and 37% uninstalling the app and the rest of the respondents being pretty indifferent to the app this makes for an interesting discussion. If someone has downloaded your app for an incentive, received the incentive then ditched the app is that a success? What we need to know is if those incentives are redeemed and turn into business. The staying power of this method of advertising is questionable, though, at least based on these findings.

Part of the problem is that there is simply too much noise. The winners in anything in the Internet space will be those that are able to keep it simple while cutting through the excess crap that clutters up the Internet like a side street bazaar.

In 2012 how do you plan to fight the noise in the online space? Is there a way to get it done consistently or is this simply an exercise in hoping you can do enough that some messages rise above the din to be a success?

The Secrets to Successful Multilingual Social Media

Love it or hate it, social media has changed the way we interact, advertise and engage with our target markets. Even the chances that you made it to this article through social media are high – a recent study found almost 9 in 10 businesses use social media for marketing purposes.

And why not? It’s free, it’s effective and you can reach people all over the world in a few simple clicks.

But to truly reach global markets, you need to speak their language, and there are a few essential tricks you need to know to make it in the heady world of multilingual social media.

Think like a local
To appeal to locals you’ve got to act like a local. Unfortunately this doesn’t mean swanning off round the world for many vacations (though that would be nice). What you will need to take into account is exactly where people are hanging out on the internet. You may have spent a lot of time and effort on smartening up your Facebook page, but consider that potential customers in a country like China (where Facebook is banned by their infamous censorship regime) won’t even be able to see it, even if you take the time to translate and localize it.

Instead of poking and liking each other, in China, QZone is home to 480 million Chinese-speaking members, while over in Brazil, orkut (incidentally owned by Google) is the favored social network for around 66 million active users. Portuguese use online has grown by 990% in the last eleven years, and can partly attribute its success to ever-increasing user numbers in Brazil—an emerging market that is proving popular with marketers world-wide.

Talk the lingo
While it’s a given that you need to speak to those overseas in their own language, sometimes this is easier said than done. The first step that many will take is to head straight to online free software like Google Translate or Babelfish. If you’re planning on doing this, do it with the knowledge that machine translation is rarely without errors. While it’s sophisticated technology indeed, it’s just not clever enough to be able to interpret slang, idioms or subtle linguistic nuances that come with, well, not being a machine. Many years ago Pepsi had a famous (and highly embarrassing) mistranslation when its ‘Come alive with the Pepsi generation!’ slogan allegedly translated in Chinese as ‘Pepsi brings your ancestors back from the dead!‘. Hiring a professional translator will eliminate any potential red-faced moments, as well as being able to help you localize.

Marketing Pilgrim’s Social Channel is proudly sponsored by Full Sail University, where you can earn your Masters of Science Degree in Internet Marketing in less than 2 years. Visit FullSail.edu for more information.

Keep your messages relevant
Speaking of localization, if you’re going to broadcast your message across numerous languages to many different countries, you’re going to have to make sure your message is tailored to your audience and their locale. Nothing makes people reach for the ‘Unfollow’ button faster than having to read messages that just don’t apply to them. Remember that they’re reading your updates because they think you have something interesting to say, so keep them local! Follow their local news, keep up-to-date with industry gossip in your target language and avoid any cultural references (like celebrities, national holidays, TV shows etc) that might mean nothing in other countries—remember that while you sit down to a wonderful Thanksgiving dinner, the rest of the world are in the office!

Management is Key
With so many different languages across social networks, it’s important you find a way to manage them all effectively. The first thing is to establish different accounts for different languages, as broadcasting your message in a dozen languages from the same feed is guaranteed to alienate your audience. Just take a look at any major corporation and see how they do it. Air France, for example has at least 13 different multilingual Twitter feeds (Here’s an interesting French fact: you’re not allowed to mention Twitter on the TV in France).

Remember time zones too—while you might have that Friday feeling, it’s already Saturday in Japan. There are some great tools like Hootsuite that allow you to schedule Tweets to be sent whenever you choose, so you can target the right people at the right times.

Talk back
Once you’ve got going, you need to keep up the momentum. Don’t be daunted when your followers/fans/customers start talking to you in a language you don’t understand. If it helps, you can use machine translation to get the gist of what they’re saying, and respond in an appropriate manner, using the same method you do to translate your social network updates in the first place. If you’ve got the resources, it can really be an advantage here to have a native-speaking staff member on your books, as they can respond in a timely (and accurate!) manner.

Taking your social media multilingual can be a scary thought, but with a little planning and expertise, it can really open up a world of opportunity for you and your business… and we certainly all ‘like’ that.

About the author

Christian Arno is the founder of Lingo24, providers of professional translation services and multilingual SEO. Launched in 2001, Lingo24 now has over 150 employees spanning three continents and clients in over sixty countries. In the past twelve months, they have translated over sixty million words for businesses in every industry sector. Follow Christian (@l24ca) and Lingo24 (@Lingo24) on Twitter.

Image credit MrGarry / Shutterstock

How to Write Your Content Super Fast

Being able to write faster means turning out more content when you need it most, which is an excellent way to increase your productivity. If you want to use Article marketing to its full effect make sure that you use it to advertise new product launches for example Video Marketing Goldmine.

Have you ever considered what your surroundings have to do with the way that you write? Preparing your surrounds before you begin to write can provide a huge boost for you and help you to write in a fast manner. Think about what makes you comfortable when writing. Is it a kind of music that you enjoy hearing? Do you write with a particular pen? Do you have a relaxing chair that you must have? Everything that is in your environment can improve your writing. There are some writers that love to write outside. Some of them will not start working until they are sitting in a coffee shop with their cappuccino. So it’s important that you determine what influences your mood and how it can help you speed up your writing. In addition, you should start writing your material the minute that you get up in the morning because this is the best time for writing. How will this make your writing speed better? When your mind is fresh, you can meet your deadlines and write quickly. On the other hand, if you begin writing your material in the middle of the day, you will be halfway exhausted and things will seem more difficult to complete. You will not have the mental ability to write good articles quickly. The more you pay attention to making your writing time easier and fun, the more you will be able to produce in shorter amount of time. If you are just researching Article marketing and wish to see how it can advertise your business a prime example is Video Marketing Goldmine.

Finally, get straight to the point with your content. Get straight to the point in a short amount of time with your writing strategy. A lot of writer usually make things too difficult by writing in a complex manner. Why do this when things can remain easy? Even your readers would love to read articles that are written in a language they can understand. Writing in the manner in which you speak will make your writing go much faster. So make sure all of your writing is in a easy manner.

All in all creating awesome articles requires patience and persistence on your part. If you want to be a writer that slips in all of the professional habits that it takes to get things done on time, then you have to practice a lot.

There are services being launched constantly such as seonuking review that will benefit from Article marketing.